We keep hearing that attention spans of people have come down, especially the younger folks can’t seem to focus on any one thing for long. It’s usually blamed on addiction to short sized content like tweets, reels, shorts and bites. In his recent podcast, Trevor Noah had a different perspective on this. He said it’s not the attention span that has come down. It’s actually the availability of many alternatives at any moment that are competing for our mental resources, and the availability and access to choices makes us want to switch when something seems not so great. Our tolerance for anything not so captivating at any moment has become low because of infinite range of alternatives we can easily divert our minds to. Something truly mesmerising can still tie us down for a long time, but such things would need us to be in an isolated setting so that we don’t get distracted with other equally good or better options, unless the thing is really unique, exceptional, out of the world and without a close and easily accessible match.
The framing of the problem determines what is seen as the root cause and then how you go about solving it.
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